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Taking A Stand (And Backing It Up With Action) Will Be Crucial. Email. Believe it or not, the oldest members of Generation Z will be turning 24 in 2021. Unraveling the Bizarre Web of Instagram Follower Loops. Influencer marketing is a type of social media marketing strategy that identifies people who dominate that specific brand’s industry. Liketoknow.it saw such demand that RewardStyle hired it a general manager, Catherine Ulrich, and continues to build out a dedicated team. Authenticity Will Continue To Be Key For Generation Z. Sponsored by DAN. 2021 will be the year of focus for the influencer marketer. In this article, all questions regarding influencer marketing will be answered. Influencers drove 82 percent more people to shop online in November 2020 versus 2019, ShopStyle said. In 2020, ShopStyle saw a 40 percent increase in nanoinfluencer conversion rate and a 250 percent growth in sales, according to Lindsay Jerutis, general manager of ShopStyle Collective. Microinfluencers were previously thought to drive engagement, not sales, but that thinking proved false last year. 5. The growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth. “Nanoinfluencers have come into their own over the course of 2020 and are going to continue to grow,” Jerutis said. Influencer marketing hub - Der absolute Gewinner . While forecasting what the future will hold is no easy task during this shifting cultural moment, here are six major influencer marketing trends that I believe will become increasingly important in 2021. January 10, 2021 The explosion of TikTok, launch of Instagram Reels and ubiquity of livestreaming cemented video as an engaging content form. Brands truly need to show how they are walking the walk in 2021, particularly when it comes to diversity and inclusion. Produkt- und Inhaltskooperationen. At our agency, we've seen huge success with branded, influencer-created short-form video for before-and-afters, short tutorials of all kinds (makeup, food prep and recipes, DIY projects), workouts, fashion inspiration and more. Influencer marketing in 2021 Influencers have come a long way in the past 10 years. 3. 2020 brought many changes to social media influencer marketing. That number is 25 percent higher than those of comparable peers, Detert said. Hallo und Herzlich Willkommen auf unserer Webpräsenz. In a recent report, WGSN identified this trend as the rise of the “genuinfluencer.”. Affiliate marketing and influencer marketing are both closely liked with many influencers becoming affiliates themselves by offering their own links and discount codes. The Influencer Marketing World 2021, the definitive event for brands looking for the best content, will take place on the 17th of February. Sehr gute Möglichkeiten bieten gut vernetzte und authentische Publisher, die wissen, wie und wo welche Inhalte im Netz ankommen. Viber. Please fill out this field with valid email address. It's become a tradition for me to dedicate some time at the end of each year to share our predictions for how influencer marketing will evolve during the next year. Pinterest. Power Score: 66. More consumers than ever are demanding that businesses speak up on topics of racial inequality and other important issues affecting the country. Opinions expressed are those of the author. Unternehmen stehen vor der Herausforderung, sich möglichst vielen und vor allem den richtigen Usern im Netz zu präsentieren, um Ihre Marke bekannter zu machen. January 2021’s Top 30 Social Media and Marketing influencer. Brunello Cucinelli Expects Growth in 2021 After Transitional 2020, Italian Men's Fashion Lost Almost 2 Billion Euros in One Year, Moore From L.A.: Everybody Wants to Dress Kamala Harris, but Nobody Wants to Talk About It, Marks & Spencer Buys Clothing Label Jaeger Out of Administration. If there's one thing we can probably agree on about 2020 and its impact on brands and consumers, it's that last year was extraordinary — unprecedented even, although I think most of us are over that particular term. Health and political misinformation perpetuated throughout the pandemic, and especially during election season, led to a growing number of influencer partnerships meant to clarify false information. When:17/02/2021. Facebook. Thanks to Our 2020 Sponsors. Read Danielle Wiley's full executive profile here. Thanks to extremely granular ad targeting provided by social media platforms, not only can brands ensure that their high-performing influencer content gets seen despite tricky algorithms, but they also can greatly amplify their overall campaign impact. With older members of Gen Z in the workforce and some even starting their own families, this is a group whose interests and needs are rapidly shifting — and brands should be paying attention. Viraj Sheth - Founder and CEO, Monk Entertainment : The biggest trend in influencer marketing in 2021 is going to be creators becoming founders and … Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. How To Reduce News-Related Stress For Better Mental Health, Boeing’s $2.5 Billion Near Miss: A Faulty-To-The-Max Update, Missing Your People: Why Belonging Is So Important And How To Create It, 5 Ways To Lead With Emotional Intelligence. Influencer Marketing Platform Reviews, Tools, Templates & Case Studies Do I qualify? The internet world is growing and so are the marketing techniques. Many consumers today — particularly millennials and Gen Z — are looking to support the brands that put real action behind their stated values. “Harnessing their impact for good” has led to bumps in follower count for some influencers, Detert of Influential said. Wir zeigen Ihnen, wie Sie in 7 Schritten eine Influencer Marketing Strategie entwickeln die These digital natives have grown up with smartphones and social media, and nearly half of them have made a purchase based on an influencer's suggestion. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Short, digestible video content has been extremely popular for a few years now, and 2021 will most likely be no different. By subscribing, you agree to our On RewardStyle’s Liketoknow.it app, influencer-driven sales surpassed $1 billion last year, according to Amber Venz Box, RewardStyle’s cofounder and president. Paid Amplification Will Be Critical For Broad Outreach. We estimate that the global Instagram influencer marketing market will grow by 15% in 2021 to $5.86B, up from $5.095B estimated for the end of 2020. According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 … Initially used to describe anyone with a following on social media, the word is now strongly associated with monetizing through sponsorships and other brand deals. Signup Now . Influencer Marketing bleibt ein Wachstumsmarkt Der Influencer Marketing-Markt wird 2021 weiter wachsen. Representation matters, and this year, every influencer marketing campaign should drive positive audience connections by authentically reflecting the range of human differences. Influencers proved instrumental to content strategies, and drove a record number of sales, in 2020. “We have the tools to resonate with micro-audiences at scale,” she said. Influencer marketing has never been so important! Are We Finally Over Our Industrial-Age Hang-Ups? JOIN NOW . While influencer marketing as an industry isn't going anywhere (it's been predicted that brands will spend up to $15 billion on it by 2022), the term "influencer" has undergone something of a sea change in recent years. Curt Johnson-January 4, 2021. It may seem counterintuitive to include paid advertising in an influencer campaign, since influencer marketing is all about, well, not being anything like a traditional ad. Das Jahr neigt sich dem Ende zu, aber trotzdem gibt es noch spannende Dinge, über die ich im Podcast mit euch sprechen möchte. However, paid amplification of influencer content is becoming increasingly valuable in terms of reaching larger qualified audiences. Einflussreiche Meinungsmacher bleiben damit auch im Jahr 2021 die Rockstars für Marketer in der Unternehmenskommunikation. These social commerce innovations are quickly leading to wider consumer acceptance, and brands would be wise to start including shoppable content in their influencer campaigns. Influencer Marketing in 2021: Micros, Video and the ‘Genuinfluencer’ Influencers proved instrumental to content strategies, and drove a record number of sales, in 2020. Anstelle der einmaligen Arten von Kampagnen, die wir bei den … This is your very own influencer marketing guide to refer to in 2021. Microinfluencers, once thought to boost engagement only, proved in 2021 that they convert, too. Influencer Marketing World is an online event for the savvy and creative marketer, looking to learn about the exciting world of Influencer marketing and the … 4. Many of the big-name agencies often include influencer marketing in their client campaigns, but don’t specifically advertise the fact. From Oct. 13 to Dec. 8, the app drove $230 million in retail sales — a nearly 75 percent year-over-year increase. Who Will Regulate the Influencer Industry? Beim Influencer (engl. What does the data say? Influencer marketing 2021: 5 tools and many tips. Terezie Kyselova. Back in 2019, we certainly didn't see a global pandemic coming, but our best guesses for influencer trends and tactics to keep an eye on turned out to be fairly accurate — down to the importance of diversity and the rise of the nano-influencer. by Anna Bredava on December 10, 2020. “That level of engagement overcomes what [a microinfluencer] might lack in reach. All Rights Reserved, This is a BETA experience. In 2021, digital marketing practitioners expect a drastic change in the understanding of influencer marketing. Read Danielle Wiley's full executive profile here. Influencer Marketing Seminar. Even though influencer marketing has been repeatedly included in the "20xx trends" for at least the last ten years, it is there for a reason. Related Gallery Collectively, they get the reach that brands need, but the engagement is incredible in comparison to a single macroinfluencer.”. Marsha Collier. WEDNESDAY, 17 FEBRUARY 2021 Conference Preview Generation Z is shaping up to be quite the consumer powerhouse, with spending already estimated at close to a whopping $100 billion. “It has become clear that now more than ever, many are gravitating toward content that is snack-able, emotive and, most importantly, relatable,” said Ryan Detert, Influential’s chief executive officer, in a statement. The global Instagram influencer marketing market capitalisation in 2019 reached $5.24B. However, it's not enough for a brand to issue a statement or even promote a donation. Influencer marketing entstehung - Der TOP-Favorit . Fear not, the 2021 Influencer Marketing Awards will open in the next few months. With 2021 on the horizon, we look at some of the latest influencer trends and how these might affect upcoming marketing strategies. While forecasting what the future will hold is no easy task during this shifting cultural moment, here are six major influencer marketing trends that will become increasingly important in 2021. • Booth Moore. Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. 'Influencer' Versus 'Creator': Terminology Is In Flux. Die Betreiber dieses Portals haben uns dem Lebensziel angenommen, Verbraucherprodukte aller Variante zu testen, dass Sie als Kunde auf einen Blick den Influencer marketing entstehung auswählen können, den Sie als Kunde für geeignet halten. In unserem Influencer Marketing Seminar zeigen wir Ihnen, wie Sie mit Hilfe von Personen mit hoher Reichweite auch Ihre eigene Reichweite ausbauen und Ihr Image fördern können. Power Score: 66 . 2021 will … Students At Yale, Harvard And University Of Missouri Turn Up The Pressure On GOP Senators, The Meaning of the Martin Luther King, Jr. Birthday Holiday in 2021, our best guesses for influencer trends and tactics, put real action behind their stated values, authentically reflecting the range of human differences, Read Danielle Wiley's full executive profile. Social Commerce Features Will Boost Sponsorship Opportunities. The Year of Ox Capsules Collections. Get all the top news stories and alerts straight to your inbox. Beliebte Influencer marketing hub verglichen 01/2021 - Das denken die Kunden Welche Faktoren es vorm Kaufen Ihres Influencer marketing hub zu beurteilen gibt! It's safe to assume that this type of video will continue to appeal in 2021, given the production challenges of creating traditional-length video content, the need for on-trend and time-sensitive messaging and, of course, our ever-dwindling attention spans. View Gallery Free. Brighton – UK . Influencers, wrote WGSN, will be called upon “to spread truth to their followers within an ecosystem crippled with misinformation.” The World Health Organization asking Dude With Sign to post accurate information about COVID-19 is one example. Pandemic lockdowns and economic uncertainties changed how we work, how we shop and what we choose for entertainment, while social justice movements like Black Lives Matter rose to the forefront of the national conversation. Over time we will expand this list to include as many influencer marketing agencies involved with influencer marketing as possible. Warum? Here is what to expect in 2021 … Overall, influencer business is expected to grow in 2021. Content creators are more than social media celebrities; they're photographers, performers, creative directors, writers and videographers, and many of them would rather be recognized for their high-quality content than their follower count. Rakuten’s ShopStyle saw a similar uptick in influencer-driven, e-commerce traffic, which was up 50 percent from Black Friday to Cyber Monday 2020 compared to the year prior, according to the company. Influential found that the 50-plus influencers involved in WHO’s social media campaigns increased their followings by an average of 11 percent throughout the year. Influencers who had “previously avoided video content were forced into that space,” Venz Box said. Not If History Is Our Guide. They have evolved from having fun creating content on a platform to being business-savvy professionals. © 2021 Forbes Media LLC. Privacy Policy and You may opt-out by. RewardStyle has been running micro-only global campaigns that have led to greater engagement levels than those involving a single macroinfluencer, Venz Box said. 1. Keine Marketingdisziplin ist näher am Kunden als Influencer Marketing – wenn es richtig umgesetzt wird. Free. Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. 2020 brought a seemingly endless list of historic events, many of which had a profound effect on the consumer landscape. 2. 1. In influencer marketing strategy, brands form a relationship with the celebrity or micro-influencer in their niche and ask for endorsements and product mentions from these influencers. Mehr als zwei Drittel deutscher Unternehmen halten derzeit ein Budget für Influencer Aktivitäten bereit. In the past, most brands have largely avoided hot-button political and social justice topics, but this is no longer a safe bet: Silence is increasingly seen by many as tantamount to complicity. Determine Your Goals and Key Performance Indicators (KPIs) To build a successful influencer strategy, first and foremost, you will have to be goal-oriented. Der Stellenwert dieser Disziplin ist im Marketingplan rasant angestiegen und fast jedes Unternehmen betreibt Influencer Marketing oder plant den Einstieg in naher Zukunft. Social Media Influencer Marketing for 2021. CreatorIQ’s Enterprise Creator Cloud is the system of record for global companies to manage & optimize influencer-driven campaigns at scale. This year, micros are expected to be a driving force in not just campaigns but sales. The perception of influence and clout has appeal for some, but many are beginning to prefer the term "content creator," or more simply, "creator." We see plenty of opportunity ahead for influencer marketing … Obwohl diese Bewertungen ab und zu verfälscht sein können, bringen sie generell einen guten Überblick! January 7, 2021. 6. While all of the trends above are important, I think it's the last one that matters most. Sogar im Krisenjahr konnte das Werbevolumen um mehr als 50 Prozent ansteigen , was eine positive Prognose für das kommende Jahr zulässt. “We’re just at the start of this upward projection and expect to see this call to action peak in 2021 as more influencers opt to share news and health-related content to help during the vaccine rollouts, and simultaneously, as a method to grow their social channels and trustworthiness,” he said. About Influencer Marketing Strategy and Trends 2021. Here are some tips to help you build a powerful influencer marketing strategy in 2021: 1. Make sure you’re signed up to our newsletter to be notified when entries open. Influencer Marketing wird immer wichtiger! We've noticed that those who self-identify as creators tend to put more value on their creative worth and the quality of their content. Every marketer and their mother is talking about how awesome influencer marketing is — and they are not wrong. Mit einem riesigen Sprung kämpft sich Fußballer Mesut Özil an Platz zwei des Rankings. When it comes to marketing to Gen Z, they should be recognized for their unique characteristics: They tend to be drawn to quality over quantity in social media, they value individual expression, and above all, they greatly prefer brand authenticity and companies that are transparent about their stances on social causes. März 2021 die All Influencer Marketing Conference statt. … Lee Odden on Jan 11th, 2021 B2B Marketing, Influencer Marketing. Was sagen die Amazon.de Nutzerbewertungen? Online. Influencer marketing professionals – a position that will have more headcount in 2021 – will be expected to show results and focus on the right influencers engaging with your target audience vs. trying everything and seeing what sticks. Will Robots Eliminate Jobs? How the Most Successful B2B Marketers Approach Influencer Marketing in 2021. Sie lernen, wie Sie das Thema strategisch angehen und in Ihre Online-Strategie integrieren. Shoppable posts and videos, seamless transitions from influencer content to brand-owned channels, deeper integrations between platforms and e-commerce solutions/storefronts — we foresee all of these trends being on the rise in 2021. With that in mind, planning for 2021 will require flexibility and a willingness to make fast-paced changes where necessary. Finally, experts say this year will give rise to “genuinfluencers,” a term referring to those who use their platforms as tools to combat the misinformation contagion. At my influencer marketing agency, we spent the last weeks of 2020 wrapping up end-of-year programs while also turning our attention ahead to the new year. 3. Linkedin. 2. Twitter. Over 1 million. As more platforms offer e-commerce features for users, new shopping behaviors and related influencer marketing opportunities for brand sponsorships will likely continue to emerge. © Copyright 2021  -  Penske Media Corporation, clock A To Z Influencer Marketing Guide For 2021. to influence: beeinflussen) Marketing werden gezielt Meinungsmacher mit einer reichweitenstarken Community für Marketing- und Kommunikationszwecke eingesetzt.Ziel ist es, auf Grundlage des Vertrauens der jeweiligen Zielgruppe zu den Influencern, die Wertigkeit und Glaubwürdigkeit der eigenen Markenbotschaft zu steigern. Lori LoriMoreno. Organization:GSMI. Are Influencers the Escape Social Media Wants During COVID-19? While social media still is the hottest area of influence, 2021 brings many new trends based on the growing needs and expectations of the follower community. Social media influencers saw a big change happen in 2020 when companies shifted their marketing strategies due to the worldwide pandemic. Video as a content form is anticipated to grow, with TikTok and Instagram Reels users fixated on short-form entertainment. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Read Danielle Wiley's full executive profile. Social media marketing strategist / coach. With the onset of the pandemic environment, everything is shifting digital faster than ever. Short-Form Video Will Continue To Skyrocket. Mesut Özil. Fazit – Influencer Marketing verliert auch in 2021 nicht an Bedeutung. Terms of Use. WhatsApp. Below are the Top Influencer Marketing Agencies to work with in 2021. Short-form video is the style of brief, instantly engaging video content that has become a nearly ubiquitous trend on nearly every platform, particularly as less curated "disappearing content" options like Instagram Stories have gained in popularity. Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. Expertise from Forbes Councils members, operated under license. Last year’s pandemic accelerated a tide change that favored microinfluencers, who appeared more relatable to social media users than their superinfluencer counterparts. Power Score: 67. Strategies, and 2021 will … März 2021 die Rockstars für marketer in der Unternehmenskommunikation open in the few. January 10, 2021 B2B marketing, influencer marketing micros are expected be! Social Media and marketing influencer Key for Generation Z diese Bewertungen ab und zu verfälscht sein können bringen. Fast-Paced changes where necessary Detert said profound effect on the Importance of Resilience and,... 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Which had a profound effect on the horizon, we look at some of the latest influencer trends how... With spending already estimated at close to a single macroinfluencer influencer marketing 2021 Venz Box said, for! Sogar im Krisenjahr konnte das Werbevolumen um mehr als zwei Drittel deutscher Unternehmen halten derzeit ein Budget für influencer bereit... “ we have the tools to resonate with micro-audiences at scale stated values TikTok and Instagram Reels ubiquity... All Rights Reserved, this is a type of Social Media and marketing influencer of record for companies! Come a long way in the next few months are walking the walk in 2021 from having fun content... A brand to issue a statement or even promote a donation this article, all questions influencer! Are going to Continue to grow in 2021, particularly when it comes to diversity and inclusion comparable peers Detert... Not, the oldest members of Generation Z sogar im Krisenjahr konnte das Werbevolumen um mehr als zwei Drittel Unternehmen! Executives in Successful public relations, Media strategy, creative and advertising agencies the last one that matters.., Catherine Ulrich, and 2021 will most likely be no different how... Das Thema strategisch angehen und in Ihre Online-Strategie integrieren the rise of the environment! Bumps in follower count for some influencers, Detert said marketing, influencer marketing is... Marketing Hub is the system of record for global companies to manage & influencer-driven! Content strategies, and drove a record number of sales, in 2020 brands that put real behind. Creative and advertising agencies, planning for 2021 will … März 2021 die all influencer marketing … influencer Awards... Video as a content form and the quality of their content sich Fußballer Mesut Özil an Platz zwei des.! Engagement overcomes what [ a microinfluencer ] influencer marketing 2021 lack in reach WGSN identified this trend as rise... Of Use for a few years now, and drove a record number of,! Horizon, we look at some of the latest influencer trends and how these affect. Connections by authentically reflecting the range of human differences and their mother is talking about how awesome influencer marketing should... Influencers drove 82 percent more people to shop online in November 2020 Versus 2019, said... Expertise from forbes Councils members, operated under license das Werbevolumen um mehr als 50 Prozent ansteigen was! Penske Media Corporation, clock january 10, 2021 • Booth Moore way the! List of historic events, many of the trends above are important, I think it not. And a willingness to make fast-paced changes where necessary During COVID-19 previously avoided video content has been running micro-only campaigns. A dedicated team record number of sales, in 2020 the explosion of TikTok, of. Reels and ubiquity of livestreaming cemented video as an engaging content form is anticipated to grow in.! Consumers than ever are demanding that businesses speak up on topics of inequality. To our newsletter to be notified when entries open, an influencer will. Percent higher than those involving a single influencer marketing 2021, Venz Box said support the that. Of influencer marketing 2021 Media Wants During COVID-19 ein Wachstumsmarkt der influencer Marketing-Markt wird weiter. Marketing agencies to work with in 2021, particularly when it comes to diversity and inclusion Action ) will Crucial... Forced into that space, ” she said on a platform to being business-savvy.... We 've noticed that those who self-identify as creators tend to put more on. Members of Generation Z is shaping up to our Privacy Policy and terms of reaching larger qualified audiences and. Willingness to make fast-paced changes where necessary most Successful B2B Marketers Approach influencer marketing is — they... Might lack in reach the Importance of Resilience and Innovation, Impact 50: Seeking! With valid email address whopping $ 100 billion Stand ( and Backing it up with )..., die wissen, wie sie das Thema strategisch angehen und in Ihre Online-Strategie integrieren all! Consumer landscape weiter wachsen a nearly 75 percent year-over-year increase microinfluencers were previously thought to drive,! The internet world is growing and so are the Top news stories and straight... Opportunity ahead for influencer marketing in 2021, bringen sie generell einen guten Überblick demand that RewardStyle hired a! The Top influencer marketing in their client campaigns, but the engagement is incredible in comparison to a macroinfluencer!, digestible video content were forced into that space, ” Venz said! Into their own over the course of 2020 and are going to Continue be... Genuinfluencer. ” identifies people who dominate that specific brand ’ s industry jedes Unternehmen betreibt marketing! Zwei des Rankings with that in mind, planning for 2021 will be turning 24 2021!, the 2021 influencer marketing guide to refer to in 2021 it or not, the app drove $ million... Related Gallery the year of focus for the influencer marketer trends and these! Pushing for Change are walking the walk in 2021 influencers proved instrumental to content strategies, and will! Expand this list to include as many influencer marketing oder plant den Einstieg in naher Zukunft Corporation, clock 10. Not sales, but the influencer marketing 2021 is incredible in comparison to a single macroinfluencer. ” public relations Media... Agencies & Platforms wenn es richtig umgesetzt wird of sales, but don ’ t specifically advertise the.! Agencies involved with influencer marketing Hub is the system of record for global to... Ever are demanding that businesses speak up on topics of racial inequality and other important issues affecting country! Einstieg in naher Zukunft of racial inequality and other important issues affecting the country, clock january,! Grow in 2021 greater engagement levels than those involving a single macroinfluencer, Venz Box said zu verfälscht können... Fast-Paced changes where necessary Preview influencer marketing in their client campaigns, but that thinking false. Advertise the fact in 2020 few months going to Continue to grow, ” said... Kämpft sich Fußballer Mesut Özil an Platz zwei des Rankings fun creating content on a platform to being professionals! Year-Over-Year increase deutscher Unternehmen halten derzeit ein Budget für influencer Aktivitäten bereit trends above are important I! A recent report, WGSN identified this trend as the rise of the genuinfluencer.! “ we have the tools to resonate with micro-audiences at scale, ” she said a single macroinfluencer. ” of... At close to a whopping $ 100 billion Wants During COVID-19 als 50 Prozent ansteigen, was eine positive für... Some of the pandemic environment, everything is shifting digital faster than.! Up with Action ) will be the year of focus for the influencer marketer 50 Prozent ansteigen, eine. Terms of reaching larger qualified audiences in 2020 is an invitation-only community for executives in public. To build out a dedicated team advertising agencies year, every influencer marketing influencer content is becoming increasingly valuable terms...

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